FOR IMMEDIATE RELEASE
Contact: Ruth Holcomb (405) 470-3605 email: ruthmichael@cox.net
RuthMichael Takes Busy Women from Scattered To Gathered, With Style
OKLAHOMA CITY, OK; November 9, 2007
The ever-increasing quest for organization was the driving force behind the creation of Oklahoma City based
design company RuthMichael’s key product, The Carrier®.
Owner/designer Ruth Holcomb had been making handbags and window treatments for individual clients
and interior designers when a friend asked if she could design something that would help her maintain
order in her car, that home away from home for many families with active children.
The Carrier® was the result; a tote for the twenty-first century. Large enough to accommodate almost
anything that a busy family on the go would need, its firm design ensures durability, and the pouch and
side pockets provide plenty of places for a wide array of medium and smaller sized items, such as cell
phones, toys, water bottles, or keys.
Although its original purpose was to help busy moms, The Carrier® has found fans among crafters,
nurses, teachers, executives, and sales representatives as well…and the list keeps growing. And if its
reasonable size (14”x7”x7”) and remarkable functionality weren’t enough to recommend it, The
Carrier® also comes in 6 different fabric combinations, ranging from classic to trendy, compatible with
a wide variety of style personalities.
“Women that have bought our Carriers® absolutely love them,” says Ruth Holcomb. “They’ve become
an essential tool for organization, but not at the cost of style and fashion.”
RuthMichael’s product line also offers handbags, organization and baby items, and in 2008 will expand
to include cosmetic cases, overnight bags, and bedding. Visit their website (www.ruthmichael.com) to
download a catalog and see a full list of stores.
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