The RuthMichael website has been updated with new fabrics, styles & a new catalog.
You should check out the clean & easy to read catalog TODAY!
Also don’t forget to sign up and be in the know…
May 22, 2008
May 19, 2008
UPS Orders 500 Hybrid, CNG Delivery Trucks
reposting…
UPS is expanding its U.S. Green Fleet from 50 hybrid electric trucks to 250 (the largest commercial order of such trucks by any company), and increasing its fleet of vehicles running on compressed natural gas from 800 to 1,100.
The purchase means the largest private alternative fuel fleet in the U.S. will grow 30 percent more to 2,218 low-carbon vehicles when they hit the roads in 2009.
UPS expects the hybrid fleet to save the company 176,000 gallons of fuel annually and reduce CO2 emissions by 1,786 metric tons each year — the equivalent of removing almost 100 conventional UPS trucks from the road for a year. The CNG vehicles are expected to yield a 20 percent reduction in emissions over the cleanest diesel engines available today.
In March, UPS added 167 CNG delivery vehicles to its fleets in Texas, Georgia and California.
In other alternative fuel vehicle news, National Grid announced the addition of more than 60 CNG vehicles to its fleet – part of the company’s effort to slash emissions 80 percent by 2050.
With record setting gas and diesel prices, fuel-efficiency in package delivery has taken on an even higher level of importance for UPS, FedEx, and other truck-dependent businesses.
Coke announced in November that it would add 120 side-load hybrid-electric trucks to its U.S. fleet this year.
May 13, 2008 © 2006-2008 Environmental Leader
May 17, 2008
Website personality
Personality: The Ability To Distinguish You From The Competition
Every business has a personality, an image, an identity that is the sum total of every experience anyone who has ever had contact with your company has ever had. Success online and offline depends on how well you manage that personality.
Your website is part of your public face and in many cases it is your only public face. Your business is not what you sell and it is not you, it is a separate and distinct entity that needs to be treated like a precocious child in need of care and feeding, and development.
Personality starts with a point-of-view and an attitude strong enough to make an impact. And the more mundane your offering, the more important it is to make a statement. Victoria’s Secret has little trouble grabbing people’s attention, but if it’s sandpaper you sell, you better try harder. We especially see this identity crisis with distributors, whose own personality often gets sublimated to the major brands they carry.
Perhaps you remember the J. Peterman character from the old Seinfeld television show. The character was played by, actor and voice-over specialist, John O’Hurley, who is nothing like the real J. Peterman. But the characterization was so strong, and so memorable, that O’Hurley was able to single-handedly rescue the company from financial trouble.
If you’re looking to create a Web-personality as effective as John O’Hurley’s J. Peterman, you should consider adding a blog or photo gallery to your Web-presentation, one that engages your audience’s attention and captures their collective imagination.
At the end of the day there is one thing about websites that should guide you in your decisions as to what you present and how, and that is simply, websites are for people not search engines. If the people coming to your website don’t hear what you have to say, understand what you’re offering, and remember who you are, then your website isn’t doing what it needs to do for your business.
